


From the rose fields of Niyasar, Ghamsar, and Kashan to the global marketplace, Asa Tejarat Tarhan represents a collective of dedicated professionals who remain true to quality, authenticity, and trust.
Our story is rooted in a shared commitment that goes beyond business it is the spirit of family that connects us, guiding our journey with empathy, reliability, and continuous effort to bring the finest Persian Damask Roses to the world.
At Asa, we believe that the essence of excellence lies in sincerity: in caring for our craft, our growers, and our partners. Through this belief, we proudly carry the fragrance of Iran’s heritage into international markets.

Guided by a deep faith in the authenticity of the land and the timeless value of the Damask Rose, our mission is to introduce this Iranian heritage to the world’s luxury markets.This passion and precision accompany every step of our work from the handpicking of rose buds at dawn to the careful drying process below 50°C that preserves the flower’s natural fragrance. Each package reflects a harmony of emotion and scientific precision: final moisture below 8%, stable color and aroma at ambient temperature, and export-grade packaging resistant to humidity and light. Our team adheres to global standards and the principles of modern organic trade, offering a product that remains authentic yet aligns with the expectations of today’s markets. Our purpose is clear to share the fragrance of Persian roses with the world, where commerce meets craftsmanship.
Yet, the activities of Asa Tejarat Tarhan go beyond the Damask Rose.We also specialize in the export of premium Iranian dried fruits, spices, and aromatic herbs.Our product range includes saffron, dates, barberries, raisins, and a selection of certified organic herbs, all sourced and packaged in compliance with international standards of quality, traceability, and agricultural sustainability.





Our products are organized into distinct categories to provide you with a seamless and purposeful purchasing experience. Simply select the category that best suits your needs.


We make premium Iranian agricultural products more accessible to international markets, bridging the gap between local excellence and global demand.
We are dedicated to quality and environmental standards, ensuring that every product reflects our respect for nature and precision in production.

We fully comply with international food safety standards, guaranteeing the health, purity, and integrity of our products throughout the entire supply chain.
HACCP , ISO 22000
Our business is built on transparency and trust we provide complete documentation from origin to destination, ensuring accountability at every stage.
We aim to create sustainable added value for both our local and global stakeholders by investing in high quality cultivation and empowering regional farmers to grow together with us.





Hamid Koushki
Chief Executive Officer Responsible for shaping the company’s strategic vision, overseeing international trade operations, and guiding organizational growth — safeguarding ASA Tajarat Tarhan’s enduring commitment to quality, authenticity, and innovation

Sara Zeinel Zadeh
Head of Finance and International Compliance Oversees financial management, international contract supervision, and letters of credit (LC) and other cross border transactions — ensuring full compliance with global trade regulations

Mojtaba Rashidi Nia
International Sales Director & Export Operations Manager | Coordinates customs processes and export documentation, ensuring smooth and efficient global deliveries while maintaining ASA’s reputation for reliability and transparency

Nahid Koushki
Quality Control Supervisor – Production & Packaging Monitors product quality throughout the drying and packaging process, ensuring precise moisture control and consistent adherence to international standards

Hana Koushki
Agricultural Consultant & Organic Product Specialist Provides expertise in organic cultivation, food safety, and hygienic testing, supporting sustainable agriculture and product integrity from farm to export

Hilda Koushki
Brand & International Communications Consultant Focuses on global branding, cross cultural communication, and market development, expanding ASA Tajarat Tarhan’s presence across international markets


